Creative Concepts Does Social Media Right!
The phrase “you’re doing it wrong” has long been the cause of many social media arguments. When one of the basic principles of social marketing is to “just be yourself,” how can you be wrong at being...
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How the Green Industry Has Embraced and Profited from Social Media
A decade ago, the idea of a green industry seemed like a pipe dream. Environmentalism was still an “outsider” idea, and the smart money was on more (big, irresponsible) business as usual. But in our...
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Just Checking Facebook for Five Minutes….Yeah Right
Story of my life: Oh I’ll just go on Facebook for five minutes. An hour later: still there. I’m frequently distracted from my homework as I creep on my friends’ pictures and profiles, and sometimes...
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Creative Concepts Notes What to Do and What Not to Do When Pitching To...
This link is a great example of every PR person’s worst nightmare: a journalist (or blogger in this case) makes fun of your pitch, shoots you back a snarky response, and it doesn’t end there as you...
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Creative Concepts Review of Social eCommerce and Fashion Site, Styleowner.com
On a Saturday morning a couple of weeks ago, I happened to peruse a blog entry on Mashable about a site called StyleOwner. I read about a lot of new sites and apps and always investigate them as...
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Creative Concepts Shares The Art of The Public Relations Follow Up
I believe that follow-up (well-done, targeted, slightly aggressive follow-up) is crucial to turn a well-planned public relations campaign into a success story. I have seen many a promotion bomb...
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Creative Concepts’ Tips For Squeezing More Juice From Your Presentation
Brand, product, and marketing managers all recognize the value of public exposure. Whether gained through media mentions, social shares, blog traffic, or a truck canvassing neighborhoods, eyeballs and...
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Creative Concepts Shares How SEO is Changing And What You Need to Do About It
It’s a nebulous time for search marketers and marketing directors. Some say SEO is dead or dying; some say Google is well on its way to burying an entire industry at the drop of a hat (or update of an...
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Creative Concepts Looks at New Social Site Fancy
Social media sites seem to be popping up everywhere. As Pinterest grows in popularity, we take a look at a similar site called Fancy. Started around the same time as Pinterest, Fancy has the same look...
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Creative Concepts Shares How SEO is Changing, Part ll
The times are changing with SEO as Google updates its algorithm to improve the quality of the results it provides in the rankings pages. For this reason, we have modified our approach to cater to...
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